Curtis & Son Mechanical is a trusted, family-operated HVAC and plumbing provider known for quality craftsmanship. However, in a digital-first world, “being good” wasn’t enough. They needed a way to compete with aggressive private-equity-backed franchises moving into their territory.
Google Map Ranking for High-Value Keywords
Increase in Organic Call Volume
Saved in annual admin costs via Automation
New 5-Star Reviews Generated
THE CHALLENGE
Curtis & Son faced two major problems:
1. Digital Invisibility: When homeowners searched for ‘Emergency HVAC Repair,’ big franchises showed up first. Curtis & Son was buried on Page 2 of Google, meaning they were fighting for scraps despite having better service.
2. The Communications Bottleneck: During peak heating and cooling seasons, their phone lines were jammed. They were missing 30% of inbound calls because the team was in the field working. In the trades, a missed call is a lost job.
The Glomerix Strategy
We modernized their entire customer acquisition pipeline:
1. Local SEO Domination (The Visibility): We completely re-engineered their Google Business Profile. We optimized for high-intent keywords like ‘Boiler Repair’ and ‘Commercial HVAC,’ and built local citations to signal authority to Google. We didn’t just want them on the map; we wanted them in the ‘3-Pack’ (Top 3 results).
2. The ‘Missed-Call’ Safety Net (The Automation): We installed our ‘Lead Capture AI.’ Now, if the office misses a call, the system instantly texts the customer: ‘Hey, this is Curtis & Son. Sorry we missed you! How can we help?’ This simple automation saved dozens of jobs per month from calling a competitor.
3. Reputation Management (The Trust): We automated their review request process. Every time a technician finished a job, the customer received a text asking for a review. This skyrocketed their social proof, making them the obvious choice over lower-rated competitors.
The Results
- Secured the #1 Spot on Google Maps for 12+ core service keywords.
- The 'Missed-Call Text-Back' feature recovered $40,000 in potential lost revenue in the first season alone.
- Reduced reliance on expensive Angi/HomeAdvisor leads by generating their own organic leads.
- Website conversion rate doubled by adding 'Book Online' functionality.
