LoveSnack is a premium German snack brand offering healthy, guilt-free treats for fitness enthusiasts. They approached Glomerix with a great product but struggled to get their first 100 consistent orders.
Increase in Total Revenue
Average ROAS on Meta Ads
Revenue generated from Email Automations
New paying customers acquired in Q1
The Challenge
Before Glomerix, LoveSnack was stuck in the ‘Traffic Trap.’ They were getting visitors to the site, but nobody was buying. Their conversion rate was a dismal 0.8%. To make matters worse, their previous agency was burning cash on generic Facebook ads targeting ‘everyone,’ resulting in a sky-high Cost Per Acquisition (CPA). They had zero backend marketing—no abandoned cart emails, no welcome flows, and no way to bring customers back. They were effectively filling a leaky bucket.
The Glomerix Strategy
We stopped the bleeding immediately and implemented our ‘Tri-Phased Growth Protocol’:
1. Funnel Optimization (The Fix): We didn’t just run ads; we fixed the store. We redesigned the product page to focus on ‘Guilt-Free Indulgence,’ added aggressive social proof, and streamlined the checkout process.
2. High-Intent Acquisition (The Ads): We launched a creative-first ad strategy on Instagram and TikTok. Instead of boring product photos, we used UGC (User Generated Content) showing real people enjoying the snack. We targeted fitness interests and ‘Healthy Eating’ audiences with laser precision.
3. The Retention Engine (The Profit): We installed Klaviyo and built 3 core flows: A ‘Welcome Series’ to convert new leads, an aggressive ‘Abandoned Cart’ sequence to recover lost sales, and a ‘Post-Purchase’ flow to turn one-time buyers into subscribers.
The Results
- Scaled daily orders from 5 to 50+ consistent daily orders.
- Reduced Cost Per Acquisition (CPA) by 60%.
- Generated €15k in revenue purely from automated emails (free money).
- Achieved a 4.2x ROAS, meaning for every €1 spent, they made €4.20 back.
